“If you limit your choice only to what seems possible or reasonable, you disconnect yourself from what you really want, and all that is left is compromise. The human spirit will not invest itself in a compromise.” – Robert Fritz, The Path of Least Resistance

Ambition is about setting ever-higher goals and being motivated to achieve those goals. We lead with ambition when we pursue worthy and impressive goals that inspire other people to want to join in the pursuit, or to set more ambitious goals themselves.


Benefit of Creativity

When people lead with ambition, they get clear on what they really want. They treat impossibility as a hypothesis rather than an assumption. They broaden their perspective.

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