Personal Branding, The Ikigai Tool (Henrietta Pepper)

18 Jun 2024

Ikigai is a Japanese term that blends two words: “iki” meaning “to live,” and “gai” meaning “reason,” which translates to “a reason to live.”  It’s a concept that encourages people to discover what truly matters to them and to live a life filled with purpose and joy.  Finding your ikigai involves a journey of
self-reflection and exploration.